**Meet the Mavericks**

**Maverick (noun):** an independent minded person.
We are a team of Mavericks. We bring our independent spirit to every campaign, ensuring that our clients receive tailored strategies, a fresh approach and outside-the-box creativity every day.
With offices in New York City and San Francisco, our team brings a breadth of experience working with global hospitality brands, boutique independent properties, burgeoning travel start-ups and everything in between. Our favorite campaigns range from launching new luxury and lifestyle hotels like Villa Igiea in Sicily and Thompson Madrid; to creating communications strategies for travel and lifestyle start-ups such as Sensible Weather and Flytographer travel photography; to working with iconic hotels such as The Shelbourne in Dublin, The Chatwal New York in NYC and The Point in the Adirondacks.

Catherine Colford

As Senior Partner of Maverick Creative, Catherine Colford leads a team of bold, unconventional storytellers driven by curiosity, creativity and results. An accomplished public relations pro with a keen awareness of hospitality and media trends, Colford develops and leads creative and impactful communications strategies for the agency's diverse roster of travel and hospitality clients, including global hospitality companies such as Rocco Forte Hotels and Hyatt’s lifestyle and luxury brands; boutique and iconic hotels like The Point in the Adirondacks, L’Auberge de Sedona, and The Shelbourne Dublin; and fast-growing hospitality management companies including Coury Hospitality and Playa Hotels & Resorts. The agency also works with creative travel services such as Sensible Weather and Medjet.

A hands-on leader who enjoys mentoring the team as much as developing and spearheading press-worthy campaigns such as “Hyatt Loves Local” for Hyatt and “Ladies First” for Thompson Hotels, Catherine has shaped Maverick Creative’s reputation as a creative communications agency with a modern approach to storytelling that encompasses not just strong media relations, but also partnership development, social media strategy, content creation, and executive thought leadership. She also has a talent for openings, having launched or relaunched more than 50 hotels, hospitality brands and travel startups, from Hôtel Plaza Athénée in Paris to The Loren in Bermuda to Flytographer travel photography.

Meanwhile, Maverick Creative has become a key player in FINN Partners’ larger global Travel network as an independent agency with its own bespoke and boutique approach to contemporary communications, with clients enjoying access to FINN’s far-reaching resources and experts around the world. All of the above has borne fruit, with Maverick Creative recognized with Next Gen Awards from The PR Net as Travel Agency of the Year for the past three years.