Maverick Creative is a full-service creative communications agency specializing in travel and lifestyle and working with established and up-and-coming brands around the world. We are a spin-off of Hawkins International PR, the award-winning lifestyle and travel public relations agency with offices in New York City and Los Angeles. Operating independently of Hawkins International and propelled by an entrepreneurial spirit, Maverick Creative blossomed from its parent agency’s 17 years of success in lifestyle and travel public relations and social media.
Under the leadership of longtime Hawkins International executive Catherine Colford as Managing Director, Maverick Creative takes a distinctively modern approach to lifestyle and travel public relations. We are ambitiously proactive–you’ll never find us operating in a silo as a mere news bureau for clientele. In fact, we see ourselves as an extension of our clients’ teams, working in tandem with them on the daily to create and execute of-the-moment strategies, get the word out on their missions and offerings and help them meet their goals.
We call it the Maverick Method:
uncovering the special details and untold stories that make each brand one-of-a-kind and bringing those details to life in ways that will delight media, tastemakers, and ultimately their target audiences. Sometimes it’s a partnership with a visionary new start-up that creatively communicates the client’s core mission; other times it’s an influencer-led campaign to reach a new niche audience; and often it’s a smart pitch, perfectly timed, to the right editor. Either way, our lifestyle and travel public relations strategies are always tailored, strategic and creative.
We ask thoughtful questions, thrive on learning new things and seize opportunities to become experts in everything that we do. Media-forward, digitally visionary and deeply experienced with eyes on the next horizon, Maverick Creative combines razor-sharp awareness of industry trends and a tight embrace of contemporary storytelling with partnership development, experiential events, executive thought leadership and of-the-moment social media campaigns to grab media and consumers alike. It’s the new frontier of lifestyle and travel public relations, and Maverick Creative is well poised to make an impact.
