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    <loc>https://www.maverickcreative.us/mavclients</loc>
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    <lastmod>2017-10-25</lastmod>
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    <loc>https://www.maverickcreative.us/meet-the-mavericks</loc>
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    <lastmod>2025-04-09</lastmod>
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      <image:title>Meet the Mavericks - Meet the Mavericks</image:title>
      <image:caption>Maverick (noun): an independent minded person. We are a team of Mavericks. We bring our independent spirit to every campaign, ensuring that our clients receive tailored strategies, a fresh approach and outside-the-box creativity every day. With offices in New York City and San Francisco, our team brings a breadth of experience working with global hospitality brands, boutique independent properties, burgeoning travel start-ups and everything in between. Our favorite campaigns range from launching new luxury and lifestyle hotels like Villa Igiea in Sicily and Thompson Madrid; to creating communications strategies for travel and lifestyle start-ups such as Sensible Weather and Flytographer travel photography; to working with iconic hotels such as The Shelbourne in Dublin, The Chatwal New York in NYC and The Point in the Adirondacks.</image:caption>
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      <image:title>Meet the Mavericks</image:title>
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    <loc>https://www.maverickcreative.us/media-relations2</loc>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>OUT Media Relations</image:title>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>OUT Social Media</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/new-index-2</loc>
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    <lastmod>2019-11-05</lastmod>
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      <image:title>OUT Executive Thought Leadership Strategy / 1</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/executive-though-leadership-strategy</loc>
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    <lastmod>2020-01-17</lastmod>
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      <image:title>Executive Though Leadership Strategy</image:title>
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    <loc>https://www.maverickcreative.us/social-media1</loc>
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    <lastmod>2020-01-17</lastmod>
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      <image:title>Social Media</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/media-relations</loc>
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    <priority>0.75</priority>
    <lastmod>2020-01-17</lastmod>
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      <image:title>Media Relations</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/maverickhome</loc>
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    <priority>1.0</priority>
    <lastmod>2025-04-09</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Working with Maverick Creative means access to international markets on tap, all through the lens of our innovative vision and spirit. Between our parent company FINN Partners’ 33 offices across 3 continents, and our network of freelancers and agency partners, we have colleagues on the ground in London, the Middle East, Asia, South America and beyond. FINN’s areas of expertise beyond PR and social media include: Intelligence &amp; Reputation Integrated Marketing Branding Crisis Management</image:caption>
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      <image:title>Home - We call it the Maverick Method:</image:title>
      <image:caption>uncovering the special details and untold stories that make each brand one-of-a-kind and bringing those details to life in ways that will delight media, tastemakers, and ultimately their target audiences. Sometimes it’s a partnership with a visionary new start-up that creatively communicates the client’s core mission; other times it’s an influencer-led campaign to reach a new niche audience; and often it’s a smart pitch, perfectly timed, to the right editor. Either way, our lifestyle and travel public relations strategies are always tailored, strategic and creative. We ask thoughtful questions, thrive on learning new things and seize opportunities to become experts in everything that we do. Media-forward, digitally visionary and deeply experienced with eyes on the next horizon, Maverick Creative combines razor-sharp awareness of industry trends and a tight embrace of contemporary storytelling with partnership development, experiential events, executive thought leadership and of-the-moment social media campaigns to grab media and consumers alike. It’s the new frontier of lifestyle and travel public relations, and Maverick Creative is well poised to make an impact.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/contact-us</loc>
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    <lastmod>2025-04-09</lastmod>
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  <url>
    <loc>https://www.maverickcreative.us/clients</loc>
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    <lastmod>2026-01-12</lastmod>
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      <image:title>Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.maverickcreative.us/services</loc>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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    <image:image>
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      <image:title>Services - We are a lifestyle and travel PR agency</image:title>
      <image:caption>specializing in creative communications. We combine razor-sharp awareness of industry trends with a tight embrace of contemporary storytelling to create tailored strategies for every client. Our modern definition of public relations combines equal parts media relations, social media and executive thought leadership to plug our clients into media and influencers who reach target audiences. Propelled by an entrepreneurial spirit, our travel PR agency constantly cultivates new innovative services and capabilities that keep our clients ahead of the curve.</image:caption>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://www.maverickcreative.us/meet-the-mavericks-</loc>
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    <lastmod>2019-11-04</lastmod>
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      <image:title>Meet the Mavericks - Meet the Mavericks</image:title>
      <image:caption>Maverick (noun): An independent minded person. We are a team of Mavericks. We bring our independent spirit to every campaign, ensuring that our clients receive tailored strategies, a fresh approach and outside-the-box creativity every day. With offices in New York City and Los Angeles, our team of eight and growing brings a breadth of experience honed at Hawkins International PR and beyond. Our favorite campaigns range from launching new boutique hotels like The Franklin in London and The Darcy in Washington, D.C.; to creating public relations strategies for travel and lifestyle start-ups such as Flytographer travel photography, Locale aparthotels, and Spaces co-working; to working with iconic hotels such as The Shelbourne in Dublin, Gstaad Palace in Switzerland and the Gramercy Park Hotel in New York City.</image:caption>
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    <image:image>
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      <image:title>Meet the Mavericks - Catherine Colford</image:title>
      <image:caption>As Managing Director of Maverick Creative, Catherine Colford leads a team of bold, unconventional storytellers driven by curiosity, creativity and results. As an accomplished public relations pro with a keen awareness of hospitality and media trends, Colford oversees all agency operations with the same thoughtful counsel, personal touch and grasp of communications mediums she honed at Hawkins International PR. Originally recruited as a Media Relations Specialist in 2012, Colford was tasked with launching Hawkins International PR’s Media Intelligence team. She took her role to unanticipated heights, becoming the agency’s in-house trend spotter, and assembling a crew to cultivate and grow media relationships and spearhead corporate communications while elevating clients through trend-focused and seasonally driven strategies. Promoted to Vice President in 2018, Colford oversaw Hawkins International PR’s account teams with focus on lifestyle brands and start-ups, and was a go-to resource for strategic client counsel and developing and managing relationships with client agencies and partners. Meanwhile, her Media Intelligence team’s popular “In &amp; Out” roundups and “TrendHawk Reports” are now must-reads for editors, clients and agency insiders alike.</image:caption>
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      <image:title>Meet the Mavericks</image:title>
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  <url>
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    <lastmod>2019-11-25</lastmod>
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  <url>
    <loc>https://www.maverickcreative.us/open-roles</loc>
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    <lastmod>2025-03-07</lastmod>
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